FOR IMMEDIATE RELEASE
Elixery Selected as a Finalist for 2013 Cosmetic Innovator of the Year Award
Minneapolis, MN (June 10, 2013) – The Elixery was selected by the Independent Cosmetic Manufacturers and Distributors Association (ICMAD) as a finalist for a Cosmetic Innovator of the Year Award. The award ceremony will be held in Battery Park, New York City on June 18th.
Other brands nominated for awards include Oribe, NYX, Amazing Cosmetics, GlamGlow, Suki, eOs, Thymes and Jane Iredale.
The Elixery placed in the Grassroots Marketing category for their “Dessa” lipstick marketing campaign. The “Dessa” lipstick, created for hip-hop star Dessa of Doomtree, launched in September 2012 at a sold-out charity ball featuring performances by Dessa and Aby Wolf. After launch, the lipstick was distributed to Dessa and Elixery fans worldwide.
“We’re still a small lab, so we’re honored to be featured alongside such great brands,” said Karoline Wells, owner and chemist at The Elixery.
About the Elixery
The Elixery Cosmetic House is located in a vintage laboratory in the heart of the city. Founded by chemist Karoline Wells in 2009, the brand quickly achieved a cult following for its original formula, hand-poured lipstick. The company plans to expand into other beauty products over the next year. More at http://www.elixery.com.
About the CITY Awards
The Cosmetic Innovator of the Year (CITY) Awards are given by the Independent Cosmetic Manufacturers and Distributors Association. These prestigious awards honor the year’s most innovative products, packaging, and marketing concepts.
A big shout to all of the awesome people who worked on this project!
Photography: Bo Hakala (Dessa), Rebecca Zenefski (Product), Herb Stellner (Event Lead)
Design: Christy Johnson
Makeup: Crist Ballas (design/Dessa’s makeup); FACES, Etc. – Laura Westrem (Event Lead)
PR/Marketing: Mary Thayer, Karoline Wells, Michael Wells, Dessa
Event Planning: Danielle Stellner
Music: Aby Wolf, Sean McPherson, Ashley Gold, Dustin Kiel, Joey Van Phillips, DJ Barb Abney, Dessa
Product Development: Karoline Wells
Merchandising/Sales: Ander Other, Lazerbeak